I’m going to preface this by saying this is an article of the basic SEO (search engine optimization) variety. I don’t really mention advanced SEO tactics, so if you’re above the Beginner SEO level, then you probably won’t learn anything new here… although sometimes articles like this are a nice refresher.
I’d like to talk about the work I did (I guess this is sort of a case study) on one small business site very recently. With one day’s worth of work, I saw an immediate increase of 82% in Organic Traffic and 50% increase in impressions. This is a demonstration of the power of On-Page SEO and just how quickly you can see results, especially for a site that had never truly been optimized.