Recent Google Algorithm Update and Rankings Changes
There’s been a lot of keyword ranking fluctuations in the past couple of weeks. Lots of speculation on whether Google is making changes surrounding Panda, Penguin, or something having to do with mobile perhaps. Well, Google has just confirmed this is not Penguin or Panda, but something else.
The thing that makes the most sense is that Google is making changes to their algorithm to better serve mobile search results. They’ve been sending out messages to sites for weeks now, warnings about sites not being “mobile-friendly”. So that’s where I wanted to look for any possible correlations between keyword ranking changes and mobile friendly sites.