Benefits of an Active (Closed) Facebook Group
People can be quite active in Facebook Groups. A Facebook Group consisting of users all passionate about the topic of the group will be far more engaged here than they would be with a Brand or Company page.
A big part of this success revolves around the fact that we’re creating a “Closed” Group, meaning you have to be invited to the group, and not just anyone can join. And if you’re not a member, you can’t see any group discussion at all. This completely changes the atmosphere and can be incredibly effective for growing your company or brand if you pull it off.
5 reasons to do this!
- You’re in control — this is YOUR target audience, and you’re in charge of what goes on
- Unparalleled consumer feedback — you will NOT get this kind of actionable feedback elsewhere
- A FREE sales team — you’ll notice that members are pushing your products for you
- Better than a newsletter — announce your new product here, and they’ll go ape-$*%^
- Loyal customer x2 — essentially, you’re taking your best customers, that go online often (because they wouldn’t be active FB Group members if they weren’t), and growing their “Brand Loyalty” one step further
BTW, my favorite part of this is that it’s a competitive advantage that the competition can’t see! And even if they do, it’s still pretty difficult to duplicate.
