Case Study: Justin Sparks Law Firm

About the Sparks Law Firm

The Sparks Law Firm is a criminal defense firm located in downtown Fort Worth. While owner Justin Sparks is a successful attorney in Tarrant County, his brand new website had to start from square one when he opened his own practice in 2015. The Sparks Law Firm defends clients on cases ranging from white collar crime to DWIs to firearms law and strives to be accessible to all DFW residents.

The Challenge:

Surfacing the Sparks name in a cluttered criminal law market

The phrase “criminal defense law firm,” and all related phrases are highly competitive, especially around the legal hub of downtown Fort Worth. In order to help Justin’s new practice gain visibility, we needed to help him launch a website that could break through that clutter for local searches, fast.

The Strategy:

House content that addresses the full range of Sparks’ practice areas and focus on local SEO

The Sparks Law Firm represents clients across a range of practice areas in both trial and appellate court, which we wanted to make sure the site took advantage of. We worked with the Sparks Law team to create comprehensive, continuous content to answer the questions that searchers needing legal help were asking. We worked to make sure there were no gaps between services that the firm offers and content that the website hosts.

Reaching out from this strong base, we optimized all directories, profiles, and mentions for maximum local SEO support. We made sure to leave no local cyber connection opportunities unexplored in the legal sphere.

Check out more on what we mean by optimizing for local SEO here.

The Results:

A top competing Fort Worth criminal law firm

If you’re searching in the Fort Worth area for an attorney for any crime that Justin defends, you can expect to see Justin Sparks and the Sparks Law Firm in the top of your results. The young website triggers local knowledge panels and results in the Google Maps three pack, as well as strong basic organic rankings. The firm name quickly paced from nameless to having a presence in the digital space, soon bringing in healthy direct search traffic in addition to organic search.